Impulse Consumption of After-80s Parents in China on Children's Extracurricular Education Services: An Empirical Analysis and Insights

Abstract

This study delves into the impulse consumption behavior of after-80s parents in China regarding children's extracurricular education services. Through an extensive survey and comprehensive data collection, a battery of factors influencing this behavior are quantitatively analyzed. The research findings not only disclose the current state and characteristics of such impulse consumption but also proffer valuable recommendations for pertinent education service providers and policymakers. By fathoming the decision-making mechanisms and psychological factors of after-80s parents, more targeted marketing stratagems and regulatory measures can be contrived to foster the healthy and sustainable progression of the children's extracurricular education market.