ADOPTING HR ANALYTICS FOR EMPLOYEE RETENTION: INSIGHTS AND STRATEGIES

Abstract

The workplace dynamics are changing quickly so for this reason employee retention has
become the top goal for organizational success. Due to changes in job market where it is
becoming costly to recruit new talent, many organizations are now seeking help of HR
analytics to gain understanding into patterns of behaviour among employees. This study,
looks into recent research to understand how the data derived from various analytics
processes in relation to human capital can come up with factors that may lead to turnover and
also to look for ways that organisations can improve on retention management decisions.
Primarily, with the help of predictive models, HR analytics helps employers better identify
potential turnover risks, increase engagement, and implement efficient strategies for
employee retention. HR analytics being used to help organizations identify patterns, as well
as trends, about the employees so that suitable interventions, which can meet the individual
needs of a specific employee, can be implemented to help in developing suitable work
environment. Nevertheless, the large-scale application of HR analytics is limited by these
issues as data privacy, lack of skilled analysts, and integration issue with existing HR
systems. HR analytics help to eliminate barriers to better retention rates, organizational
stability, and workforce productivity. The results imply that when organisations are able to
integrate and employ HR analytics at its best, more organisations are capable to sustain the
changing business environment, anticipate unpleasant things happening before they occur and
most importantly, they reduce turnover rates. Accepting and implementing HR analytics is
therefore crucial for organizations that wish to improve on their employee retention goals and
achieve long term productivity